Kickstart your project by sharing key details and objectives to guide our creative process.
Project Overview
Provide the name of your project.
Briefly describe the project and its purpose.
Provide context about your company, product, or service. Share relevant history, industry information, or challenges.
What do you hope to achieve with this project? Be specific and measurable (e.g., increase sales by 20%, gain 1,000 new leads, etc.).
List the specific outputs you expect (e.g., website, ad campaign, social media content, etc.).
Content and Creative Direction
List any key elements or information that must be included in the project (e.g., logo, tagline, disclaimers, etc.).
Target Audience
Who are you trying to reach overall?
Who are the most likely consumers to respond? Be as specific as possible.
Key Messaging
What makes your product or service unique? Why should someone choose it?
What proof or evidence supports your claims?
How would you describe your brand’s personality (e.g., fun, professional, innovative)?
What’s the core idea or emotion you want associated with your brand?
List any key features of your product or service.
Who are your competitors? What sets you apart?
Execution and Strategy
Describe how and where you plan to communicate your message and any critical deadlines.
Include any additional media strategies or plans (e.g., collaborations, influencers, event marketing).
Outline any factors that need to be addressed to launch this project (e.g., supply chain readiness, staffing, approvals).
Target Audience Insights
Share any relevant research or observations about your audience (e.g., behaviors, preferences, pain points).
What do you want the audience to do after seeing this communication (e.g., make a purchase, sign up, share)?
Additional Information
Provide a rough budget range for this project.
If applicable, describe previous branding, marketing, or advertising efforts for this product/service. Share details about past campaigns and their results. Attach samples if possible.
List all key milestones and final deadlines.
Add any additional information or considerations that could help the team.