JESA Bonga
Product Launch
Brand Strategy
Digital Content
Advertising
Revolutionising Convenience, One Sip at a Time.
The JESA Bonga campaign introduced Uganda to its first-ever ambient yoghurt—a product designed to adapt to the fast-paced lives of consumers while retaining the wholesome goodness JESA is known for.
Yoghurt That Goes Where You Go
We positioned JESA Bonga as the ultimate grab-and-go snack, perfect for every moment—from busy workdays to weekend adventures. Its ambient nature ensured that quality and freshness were never compromised, even without refrigeration.
Bonga Beyond Limits
With bold messaging and eye-catching visuals, the campaign showcased the versatility and innovation of JESA Bonga. It wasn’t just a yoghurt; it was a lifestyle choice that symbolised freedom, energy, and on-the-move convenience.
