Breast cancer often starts quietly, a dull ache mistaken for fatigue, a lump brushed off as nothing. By the time it’s noticed, it’s already taken root. With this campaign, we wanted to speak loudly about what too many women face in silence.
A Message Close to the Heart
We didn’t whisper. We said it with our chest. The campaign encouraged women to check themselves regularly, to know their bodies, share their stories, and remind each other that early detection saves lives.
Be Abreast of the Situation
Through powerful storytelling and bold creative expression, we turned a delicate topic into a movement of strength and sisterhood. Because checking your breasts isn’t taboo—it’s survival.
Touch to Stay Alive
Through every stride, story, and symbol, we honored the women who fight, survive, and inspire. This campaign wasn’t just about awareness—it was about movement, courage, and the power of showing up for one another.