Serengeti Lite
Content Strategy
Digital Strategy
Film Production
Event Coverage
A New Brew, A New Experience
For the launch of Serengeti Lite, we crafted a cinematic campaign that introduced Tanzania’s newest brew with style and energy. From behind-the-scenes exclusives to a high-energy launch trailer and the full-length feature, every moment was designed to immerse audiences in the bold, refreshing experience of Serengeti Lite.
An Interactive Digital Experience
We developed a responsive landing page featuring a quiz, where fans answered fun, brand-related questions for a chance to win exclusive tickets to the Trailer Premiere. This ensured a high level of participation and anticipation ahead of the big reveal.
Capturing the Excitement
To complement the digital experience, we showcased the journey with a Behind-the-Scenes (BTS) feature, giving fans an inside look at the making of the campaign.
The Big Reveal
A high-energy launch trailer and a full-length trailer brought Serengeti Lite’s story to life, delivering a multi-layered campaign that introduced Tanzania’s newest brew in style.
