A plan that pushed the boundaries of insurance with inclusivity.
We highlighted a comprehensive insurance plan that helps women enhance their progress, in a 360 campaign.
The ICEA Lioness Plan in Focus
The ICEA LIONESS Plan is a financial endowment product for the modern woman willing to save for her big dreams.
Looking into the target audience and understanding her pain points, we packaged the product to deliver the message through a comprehensive, well-thought-out marketing campaign.
I Dare to Overcome
The ICEA LIONESS Plan works twice as hard to emancipate and empower women from the shackles of yesteryear pre-inclusivity to get to their goals.