KFC Owakabi
Brand Strategy
Digital Strategy
Social Media
Content Design
Fuel for the Hustler’s Hustle.
The KFC Owakabi campaign celebrated Uganda's vibrant street culture by creating a meal that resonated with the everyday hustler. It was designed for the go-getters, the grafters, and the dreamers who thrive in the fast-paced rhythm of city life.
The Hustler’s Meal
Owakabi is more than just a meal—it’s a statement of convenience and affordability, tailored for the street-smart customer. From conception to execution, we ensured every detail, from the packaging to the messaging, spoke to the hustle culture.
Street Food Meets Global Flavour
By bridging the gap between KFC’s iconic flavours and the street food ethos, we turned the Owakabi meal into a cultural icon, positioning it as the ultimate choice for the on-the-go lifestyle.
